History editing
In discover just think marketing s, Sears is America's biggest retailer.Once in the 1981 acquisition of financial institutions to try to add some fresh in its retail service services of commercial Banks.Originally found Sears on the card are the company's logo, such as the headquarters is located in Chicago Sears Tower "Sears Tower", 2009 years later renamed Willis Tower.
Company headquarters in old Discover logo
MasterCard and VISA Card is different from the traditional rivals, Discover Discover quickly get a huge customer base.Discover is generally no annual fee, high credit and provide high cash rebates.(the first 2%, now as much as 2%).
However, plans to build a 'one-stop' financial services centre of Sears department store is not successful, as Sears expected it found card promotion is considered only hurt Sears the turnover of the company, and limit the potential of the card.Refuse to promote in other retailers Discover Discover, because they believe that they would help their competitors.
In view of these developments, and its powerful competitors wal-mart and the so-called category killers, such as toys "R" Us company), in the late 80 s Sears began to face financial difficulties.Final 8 Sears sold its financial business in 1993, Sears also began to accept in addition to Discover card mastercard and visa.Business became the Dean Witter discover financial services company (Dean Witter financial services firm) part of the Dean Witter financial services firm financial companies in 1997 by Morgan Stanley mergers and acquisitions.In 2000, changed its name to explore greenwood trust Bank (Discover Bank).
Business development editor
In October 2004, the Supreme Court of the United States established a favorable ruling a discover card, visa and mastercard repellency policy challenges.Before the ruling, VISA and mastercard will not allow Banks to issue Discover card, if they are issued by VISA or mastercard.Just days after the court's decision, discover to the federal court, demanding compensation business loss caused by the visa and mastercard.In 2005, discover the Pulse (interbank network) (an electronic funds transfer association), allowed it to issue debit CARDS and ATM CARDS and market.
Shortly after 2004 the U.S. Supreme Court ruled that found card is issued by other Banks, GE consumer finance group for retailer, wal-mart, Sam's club Discover CARDS, etc.Sam's club for years, only accept Discover credit CARDS, although since November 2006, it also accept mastercard to purchase.
19 years of 1986-2004, Discover Card volume increased from $1.7 billion to $99.6 billion, and 400 in the United States has more than 50 million cardholders merchants, and nearly 200000 ATM, Discover Card has become after the VISA, MasterCard, AE's fourth largest liquidation organization and and after citigroup, jpmorgan chase bank, portfolio, bank of America, CapitalOne after the sixth largest credit Card companies.
In October 2004, the Supreme Court of the United States established a favorable ruling a discover card, visa and mastercard repellency policy challenges.Before the ruling, VISA and mastercard will not allow Banks to issue Discover card, if they are issued by VISA or mastercard.Just days after the court's decision, discover to the federal court, demanding compensation business loss caused by the visa and mastercard.In 2005, discover the Pulse (interbank network) (an electronic funds transfer association), allowed it to issue debit CARDS and ATM CARDS and market.
Shortly after 2004 the U.S. Supreme Court ruled that found card is issued by other Banks, GE consumer finance group for retailer, wal-mart, Sam's club Discover CARDS, etc.Sam's club for years, only accept Discover credit CARDS, although since November 2006, it also accept mastercard to purchase.
19 years of 1986-2004, Discover Card volume increased from $1.7 billion to $99.6 billion, and 400 in the United States has more than 50 million cardholders merchants, and nearly 200000 ATM, Discover Card has become after the VISA, MasterCard, AE's fourth largest liquidation organization and and after citigroup, jpmorgan chase bank, portfolio, bank of America, CapitalOne after the sixth largest credit Card companies.
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